It just became easier for HipChat customers to get some face time with each another whenever they want it. The company has launched new group video calling and screen sharing functionality that lets up to 10 other people share a virtual face-to-face meeting.
Users can spin up a call in a HipChat channel, or bring additional people into a one-on-one video call. That way, people who work in far-flung teams can get onto the same page face-to-face, using the same software that they count on for text chat during the day.
HipChat’s announcement Thursday is a move to compete with both consumer services like Skype and Google Hangouts, as well as workplace videoconferencing systems like Lifesize and Skype for Business. The launch is particularly important for HipChat’s competition with Slack, which recently added group voice calls and has video calling on its roadmap.